Monday, January 5, 2009

Twilight Dipped Only 5%

Two November hits catering to younger audiences hovered just outside the top ten with scant declines this weekend. The high school vampire drama Twilight dipped only 5% to an estimated $4.5M to boost Summit's cume to a remarkable $176.8M. On Monday, the teen love story will surpass the $176.9M of Madagascar: Escape 2 Africa to become the seventh biggest blockbuster of 2008 and it will become the highest-grossing hit since The Dark Knight.

Here are a couple of items that don’t really go with anything else, but they are interesting.

It seems that E! has only just caught on that there is Twilight merchandising, and they featured (of all things) the perfume currently being offered by Hot Topic.

Amazingly the existence of the 1,000’s of tee shirts, jewelry, dolls, and calendars has eluded them. In any case, it seems the idea for the perfume, or at least its container isn’t exactly original.

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